Bel’s Organic: Cultivating a Fresh Brand Identity
Bel’s Organic, a budding manufacturer of organic ginger and garlic pastes, as well as nutritious cassava flour, was struggling to differentiate itself in the competitive health food market. With a minimal market presence, they sought a brand overhaul to establish themselves as a leading organic food brand.
Key Deliverables:
• Brand Strategy • Logo Redesign • Packaging Design • Website Development • Social Media Launch • Product Photography • Market Positioning
The Result:
We revitalized Bel’s Organic's identity, highlighting their organic, locally sourced ingredients and traditional processing methods. Our new strategy included: - Earth-toned logos and redesigned product packaging. - A user-friendly website with e-commerce capabilities and health-related content. - Targeted social media campaigns and professional product photography. - Result: 150% increase in online sales, expanded distribution, and heightened social media engagement.
