Meru Milk Dairy: Refreshing a Local Icon
Meru Milk Dairy, a local dairy producer, faced challenges with their underperforming yoghurt line and outdated packaging. They required a comprehensive strategy to revitalize their brand, grow product awareness, and reinforce community ties.
Key Deliverables:
•Product Line Expansion Strategy • Packaging Redesign • Brand Awareness Campaign • CSR Program Development • Digital Marketing Strategy • In-Store Promotions • Stakeholder Engagement
The Result:
We implemented a multi-faceted brand revitalization strategy that included:- Social media campaigns and in-store sampling events. - A packaging redesign and QR codes on packaging for added product information. - CSR initiatives like “Milk for Schools” and local farmer support programs. - Result: 75% increase in yoghurt sales, improved brand sentiment, and a 15% growth in market share, especially among younger demographics.
